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Why We Started Acuity

The truth is residential real estate is broken. Technology has reduced the cost and effort required by the traditional residential real estate agent. Yet the industry stubbornly remains in a high-cost business model that pre-dates the Internet. Paying a broker...
Why We Started Acuity

Why We Started Acuity

The truth is residential real estate is broken. Technology has reduced the cost and effort required by the traditional residential real estate agent. Yet the industry stubbornly remains in a high-cost business model that pre-dates the Internet. Paying a broker $20,000...

Buyers’ Agents Aren’t Free! Here’s the Truth.

Buyers’ Agents Aren’t Free! Here’s the Truth.

Who has heard a Realtor say, “The seller pays my fees… my services are totally free to you.”? I hate to burst their bubble but this is simply not true. There is no transaction without the Buyer’s money. The truth is the Buyer pays for everything. The Listing Agent,...

The Difference Between a Realtor and a Home Investment Advisor.

The Difference Between a Realtor and a Home Investment Advisor.

In any profession with a “low barrier” to entry with a high potential upside, it will attract those looking for “easy money”. “Easy money” in real estate is an agent simply putting a listing on the MLS and waiting till a buyer finds it on Zillow. It’s tricky to know...

Acuity Realty

A modern real estate brokerage designed for savvy homeowners looking for exceptional service at the fairest prices.